Case Study
Ahead Group
HyperRedink, Nova Vista, Oculos
About Ahead Group

Aller Media has brought together all its Norwegian agencies in a network under Ahead Group, which has under its umbrella the most competent and multi-disciplinary agency cluster in the Nordics.

Ahead Group Norway comprises today the companies HyperRedink, Oculos, Nova Vista as well as a few smaller subsidiaries. A total of 11 companies in the group have moved to Moment. The agencies have strong market positions within digital marketing, CRM, performance marketing, content marketing and experience-based marketing. In total, the companies have a turnover of approx. NOK 450 million and count over 200 employees. The group is owned by Aller Media, with headquarters in Copenhagen.
The Challenge
The Ahead Group companies had multiple challenges:

Oculos needed better management of resources and projects, as well as a good system for timekeeping across the organization. Xledger had been implemented as an ERP and operational solution, but it was not flexible enough to adapt to their workflow. They had been looking for a new platform as far back as 2015 without finding a suiting solution. At the time Hyper, OMG and Uniform were in a similar situation.

Redink and Elg needed also a more flexible system that would allow them to share resources across companies. Marathon, which was the solution they were using at the time, was not a future proofed platform as it did not allow for integration with any external systems. This was a problem as this was required by operational changes in the Ahead Group. There was also not a good integrated solution towards their ERP system, Visma Business.

Nova Vista, Varejo and other subsidiaries were consolidating their operations and had for years developed their own platform for time tracking and expense management. 24SevenOffice had been their ERP and project management platform for many years, but its lack of flexibility and non-intuitive interface made it difficult to comply with new operational requirements.

In connection with the consolidation of companies in the group, all companies had to follow common operational processes, reporting and needed a common operational platform and a transition strategy towards Microsoft Dynamics Navision as the common ERP platform.
The Solution
In 2017 Oculos started using Moment for better management of resources and projects, as well as a good system for timekeeping across the organization. The system is used to automate offers and invoicing for several digital products and it also features an integration with Jira so that their software developers keep their current workflow while at the same time transferring hourly consumption into Moment.

Oculos required tighther system integration that includes invoice and expense transfer between Moment and their ERP system. Eventually Xledger was only used by the finance department exclusively for accounting. To simplify their accounting workflow, Oculos finally left Xledger and moved to PowerOffice GO, all the while keeping Moment to manage projects, operations and resources.

In 2019 all agencies in the group made the switch to Moment. Hyper, Uniform and OMG moved first, then Nova Vista, Varejo, Redink, Elg and all other subsidiaries.

The transition to Moment was made step by step and was coordinated centrally through a working group with Moment and Ahead Group key representatives. The roll-out, training and initiation was anchored in the various companies by making individual on-boarding plans, on top of the general plan for the group. The move to Moment was carried out according to the plan. Moment handled the data import from previous systems such as Marathon, Visma Business, Xledger, 24SevenOffice and Float.

One of the key outcomes had been the harmonization of reporting across the companies in the group. This has been possible thanks to Moment's standardized, but at the same time very flexible reporting tools.

Feedback from end users is positive. They find the solution user-friendly and have their needs covered in a good way when it comes to time registration and project management.
Henriette Leikanger
CEO, HyperRedink / COO Ahead Group
Moment has given us operational flexibility while providing user-friendly project and reporting tools
  • Project planning
  • Resource management
  • Resource sharing
  • Multiple Company Support
  • Currency Exchange Rate
  • Time tracking
  • Offers to Invoice Workflow
  • Invoicing
  • Reporting
  • API

Visma Business
Accounting Systems
Visma Business
Microsoft Dynamics Navision

Expense Import
Visma Document Center

Visma Lønn

Sparebank1 Factoring
Nordea Factoring

Other systems
Google Data Studio
+250 Employees
Started using Moment: 2017

Hyper (merged)
Nova Vista

OMG (merged)


Redink (merged)

Redink Vest

Retail House Varejo
Uniform (spun off)

Strategy / Concept
Content / Storytelling / Text
Print / Publishing
Visualizations / Film / 3D / 2D
Design / ID / Visual
Event Marketing
Insight & analytics
Our incredibly dedicated team is always ready to answer any requests, discuss your project workflow or give you a detailed demo of Moment.